American Airlines, Progressive, Levis Strauss Win Gay Ad Awards
PUBLISHED: SEPTEMBER 30, 2010
Bethenny Frankel, Chely Wright and Andy Cohen were among the
celebrities attending the Gay & Lesbian Alliance Against Defamation's
(GLAAD) second annual Media Awards in Advertising on Wednesday
in New York City.
Mad Men star Bryan Batt, who is openly gay, hosted the event, which
recognizes and honors individuals and projects in the advertising and
marketing industries for their fair, accurate and inclusive representations
of the lesbian, gay, bisexual and transgender (LGBT) community.
Country music singer Chely Wright, who recently came out lesbian,
presented American Airlines with the group's Corporate Responsibility
Award for its longstanding commitment to the gay community.
A television commercial that touted gay history programming on
all-gay cabler Logo by apparel maker Levi Strauss won the
Outstanding TV Campaign award, while Cleveland-based insurer
Progressive Insurance won Outstanding Print Campaign for its Works
in Progress campaign that melded gay-related masterpieces with
pro-gay slogans.
“Tonight's honorees, nominees and award recipients have set new
industry standards which underline the value of gay and lesbian
consumers,” Jarrett Barrios, president of GLAAD, said in a statement.
“More and more companies are moving towards ads that truly reflect
all people and learning that LGBT people should be accepted and
respected, not only for their potential buying power, but for their
contribution to the American cultural fabric.”
Wells Fargo, Johnson & Johnson (K-Y Couples) and SAGE also won awards.
BY ON TOP MAGAZINE STAFF
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