Disney and TikTok Strike Short Term Video Deal
By Lisa Richwine Reuters , opens new tab LOS ANGELES, Aug 5 (Reuters) - Walt Disney (DIS.N) , opens new tab and TikTok on Wednesday announced a deal to let TikTok creators use characters and scenes from Disney movies and TV shows in short-form videos, the first pact of its kind between the popular social media app and a traditional media company. Under the agreement, a curated selection of videos will stream on TikTok and also on the Disney+ streaming service, the companies said in a statement. Videos will appear on Disney+ under a Verts tab designed to capture younger audiences who devour vertical video on mobile phones. It is the first time TikTok videos will be shown on another platform. TikTok will offer creators access to assets from hundreds of Disney films and series from brands including Pixar, Marvel, Star Wars and FX, the companies said. A pilot program will start in the U.S. in the coming months with plans to bring it to othe...
