Kirin Beer Celebrates Same Sex Marriage iWith Its Employees in Japan

A step towards same-sex marriages being officially recognisedthroughout Japan?

With same-sex partnerships now officially recognised in some parts of Japan, a number of companies have made public announcements in support of greater LGBT rights and awareness within their corporations and in society in general. On the heels of Panasonic’s announcement last year, beer and soft drinks giant Kirin Holdings, Ltd. has announced a change to its guidelines to ensure there is no discrimination based upon sexual orientation or gender identity, and to recognise employees’ same-sex marriages from the start of this month. Common-law marriages will be similarly recognised.

Company rules regarding things like condolence leave, company housing, and assorted benefits will be rewritten so that common-law or same-sex couples receive them in the same way as their married colleagues currently do. Medical leave will also be changed to allow time off for procedures such as hormone therapy, which were previously not covered. They have also announced they will be holding workshops to raise diversity awareness amongst employees and customers.

▼ Kirin has previously been praised by Japanese LGBT groups for their packaging collaboration with Japanese company Glico, which showed same-sex couples kissing.

 The Kirin craft beer subsidiary Spring Valley Brewery also supported this year’s Tokyo Rainbow Pride event and had a booth there, with the rather catchy slogan that “both people and beers are all different, and are all good.”

While these are clearly positive changes and show a move in the right direction when it comes to equality, there is still a lot to be done. It’s fair to say that the support of large companies will go some way to influencing smaller companies and their workers in a trickle-down effect, although that may not create change as fast as some might like it.

While the LGBT community faces challenges all over the world, sometimes Japan can appear to have more hurdles than many other developed countries, as this commercial shows, and so these announcements, and those of housing organisations like Suumo, should be applauded. How about a beer to celebrate?

Source: Kirin

Top image: Flickr/Xiaojun Deng