Twitter CEO Puts Chicken Foot in His Mouth (Anti Gay Chicken)
For such a smart guy, the head of Twitter walked right into an unneeded fight with liberals. Jack Dorsey made the unforced error of tweeting about a 10 percent discount he enjoyed from Chick-fil-A, a chain with a history of opposing gay marriage.
Apparently, he missed the huge fight with Boston and the franchise when former Boston Mayor Tom Menino blocked the company from the city over the controversy.
Dorsey tweeted a picture of his payment he made using the cash app, Square. He’s the CEO of that company also. He was trying to highlight the “boost” feature which gives cash back when using a debit card from his mobile payment service.
So in an effort to promote another one of his businesses, he shot himself in the foot. He learned a lesson most Twitter users know — think before you tweet! Even the man who has made millions off of the social media platform apparently doesn’t understand how damaging it can also be to your own personal brand.
Here are a few of the tweets sent to Dorsey: “This is an interesting company to boost during Pride month, @jack,” wrote former CNN host Soledad O’Brien.
“Please delete this or follow up with how much free advertising you’re going to give GLAAD,” tweeted another.
Someone else added: “You must love the taste of bigotry!”
The CEO caved to pressure and apologized for his love of Chick-fil-A and the joy of a deal, “You’re right,” Dorsey conceded. “Completely forgot about their background.”
Conservatives were furious Dorsey apologized and flooded him with tweets: “Give me a break. Chick-Fil-A is not some hate company. Just like you are entitled to your own views, so is the owner of Chick-Fil-A. He believes in God and tries to run his company on what he believes are Godly principles. Nothing wrong with that,” a defender wrote.
Another user tweeted: “Relax, it’s just a chicken sandwich.”
In the end Dorsey was essentially social media roadkill making both political parties angry. In the future, enjoy your greasy sandwich in private!
Follow Jaclyn Cashman on Twitter @JaclynCashman.
Comments