ComCast Thinks Big Boy is too Big Thus Gay, for Big Boy Butter
This advert is too much to handle, apparently.
The makers of Boy Butter have spoken of their disappointment after their ad was pulled from cable TV in Chicago.
It had been shown elsewhere in the commercial breaks of Rupaul’s Drag Race, for example in Canada, LA and San Diego.
But Eyal Feldman, who founded the company, claimed ComCast TV ‘did not think [Chicago] viewers could handle the level of gayness in this ad starring sexy ginger, Seth Fornea, who is showing us all how to properly use a butter churn.
‘One would think that in the Mid West the sight of a butter churn would bring back nostalgic feelings of nearby dairy farms, but alas if a gay man is churning that butter, not so much.’
He said that he wanted to create a tongue-in-cheek ad similar to the ‘sexy Super Bowl ads’ to ‘push my products as well as my own gay point of view.’
It’s ‘a sexist and homophobic double standard’, he said, that there were not restrictions on the 2015 Carl’s Jr. Super Bowl ad starring Charlotte McKinney, which he claimed was ‘basically porn in comparison’.
He added: ‘My hope is that by continuing to push the boundaries of what is acceptable and palatable on TV, Boy Butter can create a space where gay men can watch images of themselves, not only in the shows that we watch but also the advertising that sponsors them.’
Jen Mills for Metro.co.uk
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