Skip to main content
Labels

15 Mayor Brands That Supports Gay Marriage, Please Get To Know Them


levi's gay marriage
Levi's
Levi's shows its support.
While the Supreme Court heard arguments regarding the legalization of gay marriage this week, some of the biggest companies in the world risked isolating its conservative consumer base to come out in loud support of marriage equality.
Brands from Bud Light to Martha Stewart Living riffed on theHuman Rights Campaign red equal sign that has gone viral on Facebook.
Although the image of Paula Deen riding the symbol — with the caption "It's like two sticks of butter, y'all" — that has been going around is clearly a parody, many other companies have created legitimate social media campaigns to show their unabashed support for the cause.

Bud Light re-created the red equal sign — a symbol of people's support of marriage equality that has taken over Facebook newsfeeds — with two cans of Bud.

Bud Light re-created the red equal sign — a symbol of people's support of marriage equality that has taken over Facebook newsfeeds — with two cans of Bud.
Facebook

Martha Stewart Living decided to spread the message with cake.

Martha Stewart Living decided to spread the message with cake.
Facebook

Expedia changed its cover photo to the popular image linked to marriage equality advocacy.

Expedia changed its cover photo to the popular image linked to marriage equality advocacy.
Facebook

Here's the Expedia ad about how a father overcame his prejudices to travel to his daughter's lesbian wedding last fall.

"I told her, this is not the dream I had for my daughter," Artie Goldstein said. But the journey to the wedding and experiences with his new daughter-in-law opened his mind and heart.

HBO's "True Blood" gave the red equals sign a supernatural edge.

HBO's "True Blood" gave the red equals sign a supernatural edge.
Facebook

Smirnoff's message is clear: "Every pairing is perfect." Note how the straws are holding hands. But not all Facebook fans loved the message. (Read comments below.)

Smirnoff's message is clear: "Every pairing is perfect." Note how the straws are holding hands. But not all Facebook fans loved the message. (Read comments below.)
Facebook

Absolut has long been an ally to the gay rights movement. Wednesday it showed its "Absolut Support" of gay marriage.

Absolut has long been an ally to the gay rights movement. Wednesday it showed its "Absolut Support" of gay marriage.
Facebook

Absolut began advertising its support of gay marriage as early as 1989.

Absolut began advertising its support of gay marriage as early as 1989.
The Washington Blade

Kenneth Cole posted this message of support for equal rights on its Facebook Tuesday while the Supreme Court was listening to arguments on the subject.

Kenneth Cole posted this message of support for equal rights on its Facebook Tuesday while the Supreme Court was listening to arguments on the subject.
Facebook

Although Kenneth Cole has been a long-time ally to the movement. This billboard recently popped up in New York City.

Although Kenneth Cole has been a long-time ally to the movement. This billboard recently popped up in New York City.
Imagur

The company also ran this print campaign in favor of marriage equality.

The company also ran this print campaign in favor of marriage equality.
Kenneth Cole

Oreo has supported gay rights in the past but was relatively silent regarding this week's Supreme Court gay marriage case. Mashable wonders if this tweet is a subtle message about marriage equality.

Oreo has supported gay rights in the past but was relatively silent regarding this week's Supreme Court gay marriage case. Mashable wonders if this tweet is a subtle message about marriage equality.
Twitter

Oreo tweeted this image for gay pride day in 2012.

Oreo tweeted this image for gay pride day in 2012.
The gay pride Oreo, from Kraft's Facebook page.
Kraft / Facebook

Last week, Microsoft released this ad for Outlook that showed two women 

kissing on the steps of a courthouse getting married. It's called "Get up-to- 

In late February, Amazon released a pro gay marriage Kindle ad in which a man and a woman jokingly wait for their husbands to grab them drinks. Amazon has been pretty silent this week.

Last month Levi's posted this ad — with a white equals sign — to show its support of the Human Rights Campaign's fight for marriage equality.

Last month Levi's posted this ad — with a white equals sign — to show its support of the Human Rights Campaign's fight for marriage equality.
Levi's

But its fight has been going since 2009, when Levi's attached a pro-gay marriage white ribbon on the pocket of all of its new jeans as a symbol of the company's opposition to Prop 8.

But its fight has been going since 2009, when Levi's attached a pro-gay marriage white ribbon on the pocket of all of its new jeans as a symbol of the company's opposition to Prop 8.
Levi's

In October 2012, Nordstrom sent an email to all employees announcing its full support of gay marriage.

Flickr/flaneur
In October 2012, Nordstrom sent an email to all employees announcing its full support of gay marriage.

In July 2012, right around when Chick-Fil-A came under fire for slamming gay marriage, Target released this wedding gift registry ad featuring a gay couple. Some still criticized the company for not taking an official stance against Minnesota's traditional marriage bill, however.

In July 2012, right around when Chick-Fil-A came under fire for slamming gay marriage, Target released this wedding gift registry ad featuring a gay couple. Some still criticized the company for not taking an official stance against Minnesota's traditional marriage bill, however.
Target
Of the Minnesota bill, a Target spokesperson said, "We recognize that there is a broad range of strongly held views on the MN Marriage amendment. Consistent with our longstanding support of civic engagement, we strongly encourage our team members to exercise their right to vote in November."

JCP was criticized by the right for using openly gay personality Ellen DeGeneres as its spokesperson, but the company didn't care. It also ran this ad featuring two dads for Father's Day 2012.

JCP was criticized by the right for using openly gay personality Ellen DeGeneres as its spokesperson, but the company didn't care. It also ran this ad featuring two dads for Father's Day 2012.
JCP

Although JCP isn't scared to show ads featuring same sex couples, it hasn't made an official statement regarding gay marriage.

Although JCP isn't scared to show ads featuring same sex couples, it hasn't made an official statement regarding gay marriage.
JCP

Starbucks CEO Howard Schultz has been particularly vocal about his support of gay marriage and last week told stockholders that disagree, "You could sell your shares at Starbucks and buy shares in other companies."


Screengrab from Starbucks on YouTube
Starbucks CEO Howard Schultz has been particularly vocal about his support of gay marriage and last week told stockholders that disagree, "You could sell your shares at Starbucks and buy shares in other companies."
In 2012, Starbucks — along with other Northwest companies including Amazon, Microsoft, Nike, and Google — supported legislation that would legalize gay marriage in Washington State.

Some companies have been unbelievable in their support of gay marriage. But now here's another kind of unbelievable.

Burger King
Some companies have been unbelievable in their support of gay marriage. But now here's another kind of unbelievable.

Here are 15 unbelievably offensive, unapproved ads that got huge companies in trouble>

Email Post
Labels:

Comments

Post a Comment