He Terrified His Customers to get Higher Ratings on Google
Vitaly Borker was sentenced to four years in prison yesterday for threatening his customers
The way Google used to operate was so prehistoric in the age of technology. They only measured comments on a a site to elevate the ratings which to some of us means hit or miss. We depend on searches that people can search us and find us or find what we put on the net. The more popular you are the more they push you in front in searches. Before this guy was arrested it didn’t matter the reason people were putting stuff about you on the net. After his arrest Google completely changed to the G+ that you hit if you like a story service.
Vitaly Borker, 36, from New York, was also ordered to pay almost $100,000 in restitution and fines when he was was handed down his sentence yesterday. adamfoxie*
Borker, who owned and operated DecorMyEyes from his home in Brooklyn, pleaded guilty in May 2011 to charges of fraud and sending threatening communications and admitted scaring dissatisfied customers with phone calls and e-mails.
He emailed one client with an image of their home, told another’s workplace their staff member was a gay drug dealer and sent warnings such as ‘I know where you live’.
He threatened another with rape and dismemberment.
Borker said dozens of complaints by frightened customers helped elevate his website’s position on Google searches, reported the New York Times.
This prompted Google to look at the issue and change its search algorithm so no company could positively use negative feedback.
‘We can say with reasonable confidence that being bad to customers is bad for business on Google,’ a spokesman said at the time.
Borker used aliases to threaten death or sexual assault on customers.
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