Shoppers are Not Jolly Enough to Buy Lots of Toys like in the past, So Far This Season

Hello, I received this email from Andrea Camacho, a Communications Manager quoting an end-of-market Research platform, And I would like to share it with you. In a month will know if they are right for the season but at the beginning of this season parents and families are buying a lot fewer toys and it has nothing to do with the economy, but rather a change of attitude on the consumer's mind. Maybe two wars and the killing of so many people that we just can't ignore. It might have to do with having a more thoughtful season and less of what usually makes parents happy to buy toys galore. In certain seasons stores have gotten away with even selling a stone for companionship. I like to say that maybe the boomers have learned something from the past but that is too much to expect.

Adam Gonzalez, writer/blogger

Good morning Adam

I hope this email finds you well. I wanted to share intriguing insights regarding this year's holiday shopping trends. Parents aren't splurging on toys this holiday season. What's driving this unexpected trend? 

Cheers!

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FOR IMMEDIATE RELEASE

 

Naughty or nice, Santa is coming with fewer toys this year
 

• 76% of American consumers expect a shift in their shopping behaviors compared to 2022. A significant change is evident in the land of toys, where the intention to purchase has declined from 35% last year to 27% this year.

 

[New York, November 13, 2023] - The holiday season is a time of joy, celebration, and, of course, shopping. It's that magical time of the year when gift lists grow longer, wallets seem to loosen, and the spirit of giving takes center stage. 

In the United States, the annual Christmas shopping extravaganza is a spectacle to behold, and according to Zinklar, a market research platform, this year's shopping trends are shaping up to be quite interesting.

Zinklar found that 54% of Americans are planning to do more holiday shopping than usual. Millennials are really into it, with 65% saying they're excited to shop during the holidays. Looks like we're in for a cheerful and busy shopping season!

While many Americans are gearing up for a lavish shopping spree this Christmas, there's a twist in the tale. A whopping 76% of consumers say their shopping patterns will differ from 2022. For instance, there's a shift in the world of toys this year. The intention to purchase toys has dropped from 35% last year to 27% this year. It's an interesting deviation, showing that perhaps adults are reevaluating their gift choices and preferences. Also, in a shift from previous years, 30% of shoppers have resolved to buy fewer products. It's not about quantity but quality and thoughtfulness. Furthermore, 27% intend to opt for more affordable brands, showing a pragmatic approach to holiday shopping.

Fashion, including clothing, footwear, and accessories, continues to reign supreme as the primary category for Christmas shopping, with a staggering 46% share. It seems that looking good during the festive season is a top priority for many. 

When it comes to preferred brands for the Christmas campaign, Nike and Samsung are taking the lead. These brands have captured the hearts of American consumers and are likely to be the stars of this year's shopping spree.

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About Zinklar

Zinklar is an innovative end-to-end market research SaaS platform offering real-time consumer insights targeting 140 million consumers in over 80 countries. The platform empowers businesses to evaluate product concepts, assess advertising campaigns, understand consumer opinions about brands, and explore buying habits, among other applications.

Andrea Camacho

PR and Communications Manager