Bruce Springstein Looses Jeep Commercial Because He Blew Under on DWI

 New Jersey rock icon Bruce Springsteen’s blood-alcohol content was 0.02 — just a quarter of New Jersey’s legal limit — when he was arrested on Sandy Hook in November and charged with driving while intoxicated, a source familiar with the case told the Asbury Park Press.

The legal threshold indicating intoxication for driving purposes in New Jersey is .08, which calls into question why Springsteen was even charged with driving while intoxicated, the source said.

Springsteen, 71, a native of Freehold who lives in Colts Neck, was arrested Nov. 14 at Gateway National Recreation Area on Sandy Hook, a federal park, and issued citations for driving while intoxicated, reckless driving and consuming alcohol in a closed area, according to the National Park Service.

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Steve Gardner

USA TODAY

A lengthy Jeep ad featuring Bruce Springsteen has been removed from the company's social media accounts after news surfaced Wednesday that the rock star was cited for drunken driving in November.

Springsteen was arrested Nov. 14 at Gateway National Recreation Area in New Jersey, according to the National Park Service. He was cited for driving while intoxicated, reckless driving and consuming alcohol in a closed area, according to a NPS statement obtained by Asbury Park Press, part of the USA TODAY Network.

The elaborate two-minute commercial aired during CBS's broadcast of Super Bowl 55 on Sunday and was fairly well-received by viewers, ranking 12th in USA TODAY's annual Super Bowl Ad Meter ratings.

Entitled "The Middle," the ad calls for Americans to come together and find the middle ground under the nation's guiding principles. However, it no longer exists on Jeep's YouTube channel or on its official Instagram account. USA TODAY also has removed it from its collection of Super Bowl commercials.

“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate," Jeep said in a statement to the New York Times. "But it’s also right that we pause our Big Game commercial until the actual facts can be established.”