Mamaní's activism and militancy appeal to social networks — especially
Facebookand
Instagram — through which to convey provocative messages. The best example is a Facebook post that became known as the “gay kiss,” which went viral on the platform in November 2018.
They shared the post during the pre-game soccer match between Boca Juniors and River Plate soccer clubs, featuring
images of Mamaní kissing another man in front of the convent, San Bernardo, in Salta, while wearing the shirts of the rival teams. They declared it the “Super Classic Gay Kiss”:
The super classic Gay Kiss. We're black, we're from the slums, we're from the countryside, we're poor. We don't have the stereotypical slim body, we're the face that coloniality refuses to acknowledge. We're fags, empowered and subaltern, away from the steretypical “classic” gay [man] […] We live our lives in spaces and memories that are always silenced by the heteronorm and the LGBTnorm […] An Argentine clssic is not Boca vs River. An Argentinian classic is seeing we're stigmatized, insulted, expelled (from our lands), hated, killed.
The post attracted all kinds of reactions and comments of support, rejection, ridicule, admiration, love, and hate from users. Global Voices spoke with Mamaní about the post via WhatsApp:
An interesting thing was seeing how they were attacking us by saying we were not Argentinian […] What they were trying to say is that the face of Argentina is white, is heterosexual, and has no brown or indigenous attributes, nor it has any sexual diversity.
Mamaní acknowledged that he is cautious when he publishes on social networks, aware of how it exposes them to attacks and intolerance. But they do not let attacks and negative criticism interfere with their main goal to disseminate artistic work through their drag persona, Bartolina, in the spirit of environmental, social, political and gender activism.
Mamaní also stressed how they are constantly challenged within the “drag queen scene” and LGBTQ communities of Argentina. Their way of expressing diversity from a “peripheral perspective” — away from the urban centers of power, Mamaní says, is questioned by choosing, instead, a drag character from the aesthetic of Bolivian indigenous culture:
It is not the same to be a white gay [man] from the city than a brown gay [man], with body that is not normative [according the dominant idea of beauty], with an indigenous face, who lives in a community far from all capitalist culture. [Being] gay, poor, from the working class… all of that defines and differentiates [our social] structures [and experiences].
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