Delicious Doritos Came Out with Ad of Son Coming Out for Halloween U Might Cry
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| A two-minute ad for Doritos, about a father who turns to Reddit to learn how to respond to his son being gay, is going viral with at least 14.7 million views at time of writing. |
The campaign for Doritos Mexico, called ‘The Greatest Gift’, was reportedly created by Slap Buenos Aires and directed by Nico Perez Veiga through Primo Mexico.
It follows a real story about a divorced father who discovers his son, Javier, is gay but doesn’t know how to respond. The father asks for help on a Reddit Forum, obtaining more than 60,000 answers from the online community.
At the end of the ad, the father approaches Javier and asks to have a word with him, when he tells his son: “I love you.”
Javier tearfully replies, “What you want to tell me is that you love me as I am?”
His father nods his head yes and the two men embrace, with the ad concluding with the on-screen message: “The best gift for these holidays is accepting everyone the way they are.”
You can view the original ad, or an English-subbed version of it, below.
The ad comes as the latest campaign for Doritos Rainbow, the brand’s platform celebrating and backing the LGBTQI+ community.
“Were’ really proud of the accomplishments that have been achieved with Doritos Rainbow,” Eduardo CĂ³rdoba, marketing director at Doritos MĂ©xico, told shots.net, “and we believe the moment is right to show that our commitment extends beyond a proud celebration every June.”
Featured image source: YouTube/Doritos MX
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