Showing posts with label Straight Bars. Show all posts
Showing posts with label Straight Bars. Show all posts

September 14, 2012

The End of Straight Guys, Hooters is After Female Customers

Straight Guys, this really might be it.615_Hooters_Reuters.jpg
(Reuters)
There are lots of statistics you could break out to illustrate the growing power of women in the economy. But if numbers don't do it for you, then just look at what's going on at Hooters.
After five years of falling sales, the restaurant chain is trying to revamp its fortunes by easing up on its unreconstructed frat-boy image and appealing more to female customers, all without ditching the waitresses parading around in skimpy t-shirts and shorts. Sound like a tough sell? I think so.
But according to Bloomberg Businessweek, CEO Terry Marks believes that by tweaking the menu with more salads and fresher ingredients, lightening up the beach shack decor, and adding space for a bit of nightlife, the company can at least make its franchises an acceptable destination for more wives and girlfriends. As of now, about two-thirds of their patrons are guys.
"There's an opportunity to broaden the net without putting wool sweaters on the Hooters girls," Marks told the magazine. "Everything we do should appeal more to women, but nothing we will do will turn men off."

What to make of this? Bros aren't the reliable customers they once were, and that it would be a bit daft to keep catering almost exclusively to their tastes. "Face it, females are 51 percent of the population," says John Gordon, principal at Pacific Management Consulting Group, told the magazine. "They've enjoyed more employment growth, and you can't ignore them."
But despite the number the recession did on men's employment, they're  still more likely to work than women and continue to bring home bigger paychecks on average. They certainly haven't disappeared as a customer base.
Rather, this might be more about evolving gender norms. Plenty of men don't want to feel like they're at a stag party, and getting more women in the door might help convince guys that, tank tops and all, Hooters is a socially acceptable place to get a beer (As Businessweek puts it, the company would like to "remove the Hooters stigma.") Or take entertainment. One of Hooters' initiatives is to start buying pricey pro sports television packages for each restaurant. The company's chief marketing officer seems to suggest that's part of their female-friendly tack, pointing out that NFL games, for instance, are a "huge draw" for couples. And indeed, at least one survey has suggested 42 percent of the the league's fan base is female. But the fact that football fandom is now a co-ed pastime means that to make their investment count at all, Hooters needs to have a menu and vibe that will lure women on game day along with men. Otherwise, those couples will just head to another sports bar.
So it's not just about the economic demise of the Y chromosome. Instead, it's a sign that perhaps more than in the past, marketing to men now means marketing to women.
theatlantic.com


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June 3, 2012

Tampa Stripper’a Club Goes After The Usual Republican with $


  






2001 Odyssey dancers with stage names Danielle, left, and Georgia show the “Make it Rain” machine. Customers can log onto the website, watch streaming video and shower dollars.
2001 Odyssey dancers with stage names Danielle, left, and Georgia show the “Make it Rain” machine. Customers can log onto the website, watch streaming video and shower dollars.
[CAROLINA HIDALGO | Times]
 In a private room at the 2001 Odyssey strip club, dancers with names like Candy, Bella and Ferrari sit on a high-backed velvet bench and video chat with online customers from across the country. For a price, they'll disrobe and move into an adjacent room to dance.   
Web customers pay a monthly membership fee for these virtual interactions. And some of them, the club says, end up coming to Tampa for a trip inside the spaceship-topped nude club on N Dale Mabry Highway where they can visit the strippers in person.
By August — just in time for the Republican National Convention — operators of Club Cam Systems plan to roll out similar ventures at two other Tampa adult clubs. Their goal: drum up thousands of dollars online while giving some of the estimated 50,000 GOP convention visitors a taste of the adult entertainment awaiting them when they arrive.
"For the RNC, people need places to go. We're trying to create the awareness for people who come to Tampa that Tampa has a lot of things to do," said Russ Bruno, an owner of Club Cam Systems.
It's a true "hub and spoke" model of social media marketing that's being synchronized just in time for arriving delegates, politicians, lobbyists and other tourists. Like other businesses pitching for convention visitors, the clubs are updating their Facebook pages and Twitter accounts to drive traffic to their websites, which drives foot traffic to the clubs.
"I think Tampa may be breaking new ground with this," said Glen Gilmore, a consultant and digital marketing professor at Rutgers University. "It's a dramatic shift in marketing, and I guess what's happening in Tampa just reinforces the fact that traditional marketing is yielding to new media and new marketing."
• • •
The Odyssey's journey into live streaming started about a decade ago but didn't go far because of $110,000-a-month broadband costs and dial-up customers who wondered why "the girl hasn't moved in 25 minutes," said Don Kleinhans, a club co-owner.
"Technology has now caught up," he said.
In the 5,113-square-foot club, cameras are perched above the dressing room's entrance watching the women apply makeup or change out of lingerie. Another sits above the main stage not far from neon signs hailing the "Make It Rain Machine."
Controlled by an ATM-like kiosk, the Make It Rain Machine allows customers online and in the club to drop as much as $2,000 in dollar bills from 2001's ceiling onto dancers. Rolling thunder accompanies the lucrative storm while the DJ announces the rainmaker's name and dedication. Performers can be tipped over the Web.
The cameras are tightly focused on the stage and patrons are never shown.
Tucked away behind a frosted glass door is the "Studio," where strippers video chat offstage with customers who pay a $19.95 monthly membership fee to access the site. For another $4 a minute, they can ask for a personal striptease. Many of the club's 300 dancers have profiles that inform viewers when their favorite entertainer is online.
Some strippers believe this "virtual club" is the answer for politicians who come to town and are scared of being seen in the club.
The service also draws clients into the Odyssey in person. That's what club operators are hoping happens during the RNC. "People coming down for the RNC can log in online and see what's going on at the club so they can bring parties to the club during the convention.” 
• • •
Club Cam Systems, developed at 2001 Odyssey with its club owners staking a claim, is now being sold worldwide. The Mons Venus, the Odyssey's longtime rival across the street, hopes to have its Club Cam system operating by next month, said Toni Derby, director of operations. It will not include video chat services because the 3,100-square-foot club doesn't have enough room for a Web studio.
At the 2001, the club's staff stays tethered to laptops to monitor, chat and keep the Web operation running. In an instant, they can access the club's Facebook and Twitter accounts, and post updates and tweets to thousands of followers. It's a direct-marketing tool club operators will aim at conventiongoers using political keywords and hashtags to draw them in.
When they leave, Kleinhans hopes, visitors will go home with beach memories, a souvenir or two and a membership in the virtual club to "stay in touch" with some of the people they've met.
By Justin George, Times Staff Writer
Justin George can be reached at jgeorge@tampabay.com or (813) 226-3368.

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