'Viva Glam’ New Campaign with Ricky and Nicky took over GaGa
Over the summer, MAC Cosmetics revealed that Nicki Minaj and Ricky Martin would be the new faces for their VIVA GLAM ad campaign. The duo took over the reins from the Fame Monster herself, Lady Gaga. Martin becomes the third male to represent the brand following Elton John (2001) and Boy George (2004). Minaj on her part was brought on board after her limited release Pink Friday lipstickbecame an instant bestseller. The lipstick was sold for $14 during its initial sale, but can now be found on eBay for as much as $79.
With Martin’s recent coming out and impending wedding, and Minaj’s proven track record with the company, the decision to bring them on board to raise money for the company’s MAC AIDS Fund was a no-brainer. The foundation uses the monies raised to help with prevention, treatment and education of HIV and AIDS. Since the charity’s launch in 1994, an astonishing $224 million has been raised. No doubt, with Nicki and Ricky on board, that total will only rise.
MAC unveiled their first promo picture featuring their two new celebrity endorsers today. Shot by famed photographer David LaChapelle, the visual shows Minaj looking like an urban Harajuku Barbie on all fours riding a motorcycle, while Ricky Martin holds up a giant lipstick. Can’t get any butchier than that. LOL. The $14 lipsticks dubbed Viva Glam Ricky and Viva Glam Nicki will go on sale in February with 100% of the proceeds going to fight HIV and AIDS.
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